Visionary marketing leader with a track record of driving growth and innovation across diverse industries. As Co-founder and Chief Operating Officer of STRATmkg, I specialize in transforming the real estate, mortgage, and proptech sectors through cutting-edge strategies and operational excellence. Renowned for my ability to craft and execute impactful marketing campaigns, I excel in optimizing tech stacks, enhancing brand visibility, and fostering cross-functional collaboration. With a robust background in consulting for top-tier companies in technology, automotive, fashion, and consumer goods, I am dedicated to delivering high-impact solutions that drive measurable results.

Professional Experience

Co-founder and Chief Operating Officer | STRATmkg | Los Angeles, California                             

Co-founded and lead a marketing agency specializing in real estate, mortgage, and proptech. Oversee strategic business plans, driving growth and operational excellence.

• Develop and execute strategic business plans, driving growth and operational excellence.

• Oversee comprehensive services including tech and CRM consulting, traditional marketing, digital marketing, and fractional marketing solutions.

• Cultivate relationships with key stakeholders to deliver high-impact marketing results and foster collaboration.

Founder | CD Consulting | Los Angeles, California                                                                            

Provide strategic consulting across multiple industries including real estate, mortgage, technology, automotive, fashion, and consumer goods.

• Develop and implement tailored marketing strategies to align with client objectives and industry trends.

• Deliver services in tech and CRM consulting, traditional marketing, digital marketing, and fractional marketing solutions.

• Guide clients in optimizing tech stacks, CRM systems, and overall marketing efforts to drive growth and efficiency.

Head of Marketing | The3DApp | New York, NY                                                                 

Led and collaborated with diverse teams to conceptualize and implement efficient marketing projects, ensuring strategic alignment.

• Advised on business and marketing objectives, contributing to key messages, brand differentiation, and growth metrics.

• Directed comprehensive marketing strategies, ensuring measurable results.

• Managed cross-functional teams to deliver high-quality marketing outputs.

Director of Marketing | The Agency RE, Compass, Douglas Elliman | Beverly Hills, California               

Executed strategic plans for branding, budgeting, and demand generation. Aligned marketing strategies with business goals, driving team growth and success.

• Built and managed a high-performing team, fostering collaboration across departments.

•  Developed and maintained strategic communication channels within the Marketing department and organization.

•  Implemented demand generation initiatives that significantly increased brand visibility.

Marketing Manager | Notion Digital | New York, New York                                                             

Identified effective digital media strategies using syndicated and proprietary data sources. Executed media buying campaigns, designing measurement plans to assess success.

•  Managed a yearly media spend exceeding $25 million.

•  Continuously monitored and optimized campaign performance.

•  Collaborated closely with the data team to enhance media strategies.

Marketing Associate & Sales Consultant | YOO Studios | Atlanta, Georgia                                           

Developed and executed sales strategies, maximizing success of luxury rental properties. Created visually appealing graphics and advertisements for social and print media.

•  Maintained a high conversion rate, consistently converting over 50% of leads.

•  Collaborated with asset owners to maximize property success.

•  Produced high-quality marketing materials using Adobe Creative Suite.

Marketing Coordinator | Mercedes-Benz USA | Atlanta, Georgia                                                    

Executed impactful marketing collateral and facilitated engaging events. Co-authored and launched the inaugural customer loyalty program, driving improved retention rates.

- Managed social platforms, achieving a 4.5-star average rating across all review platforms.

- Enhanced dealership recognition through successful event planning.

- Developed marketing materials that supported sales initiatives.

Education

Armstrong State University

Business Marketing, Business

Technical Skills

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, Canva

Productivity Tools: Google Workspace, Microsoft Office Suite, Slack, Trello, Notion

Project Management: Asana, Monday.com, Jira, Basecamp, ClickUp

Marketing Tools: Salesforce, ActiveCampaign, MailChimp, HubSpot, Follow Up Boss, Lucidchart, Chartio, Hootsuite, Buffer

Analytics & SEO: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Hotjar, STRATdash

Advertising Platforms: Google Ads, Facebook Business Manager, TikTok Ads, LinkedIn Ads, Twitter Ads, Snapchat Ads

CRM Systems: Salesforce, HubSpot CRM, Zoho CRM, Pipedrive, Shape, Velocify, Floify

Email Marketing: MailChimp, Constant Contact, SendinBlue, Drip, ActiveCampaign

Content Management Systems: WordPress, Squarespace, Wix, Shopify

Video Editing: Final Cut Pro, Adobe Premiere Pro, iMovie

Collaboration Tools: Zoom, Microsoft Teams, Google Meet, Slack, Discord

Expertise

Strategic Planning, Budgeting, and Departmental Management • Digital/Social Media Strategies (Organic and Paid) • Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Affiliate Marketing Expertise • Funnel Strategy and CRM Optimization • Content Strategy, Planning, and Execution • Data-Driven Decision Making • Marketing Technologies Integration • Brand Development and Positioning • Lead Generation and Conversion Optimization • Multi-Channel Marketing Campaigns • Customer Relationship Management (CRM) • Market Research and Competitive Analysis • Performance Metrics and KPIs • User Experience (UX) and Customer Journey Mapping